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Sustainable
The best way
we can make our clothes is to make them in the most sustainable way we
can – that means finding ways to do things that make the least impact
on our environment. Growing cotton the organic way is best because it
doesn't involve any chemical pesticides or herbicides, artificial
fertilisers, growth hormones or genetically modified (GM) components
like conventional farming does. Organic farming uses natural and
traditional techniques to keep insect and pest problems under control
and it uses real fertilisers and crop rotation to maintain the health
of the soil. Organic farming encourages biodiversity which means that
the health and quality of the local wildlife, soil and water systems
are allowed to flourish. Organic farming works with the environment and
not against it. This way we can protect it for our future generations.
It's
not only about the organic cotton we use either. We always try to think
of the best way we can do many things - from the ink we use to print
our designs, to the proximity of our producer, to the packaging we use.
And much more too – they are all important in reducing the impact we
make on our environment.
Long-lasting
If
things are made well, they will last longer, and a longer lifespan
means that ultimately, less natural resources like water and valuable
soil nutrients are used. This is why we believe in making our clothes
to the best quality possible and using the best materials we can - so
that they can last longer and are loved longer. It’s also why we like
our clothes simple and classic with no seasons or short-lived designs -
just made to be worn time and again.
Change
We’re
passionate about what we do! By producing wonderful looking, well-made
and affordable organic cotton products, we can make choosing to go
organic that little bit easier. Small changes, like choosing to wear
organic, can make a big difference and make way for a better future
ahead.
Social
It
is important to be responsible and to not turn a blind eye on things.
We stand by our values by making most of our clothes in Singapore. Our
main producer is now a tiny factory which is family-run and located in
a special industrial zone, not far from our office. Because they are
made in Singapore, it means that the people who make and print our
clothes are properly paid and properly treated. And it’s not just here,
we are happy knowing that the farmers and pickers who grow our organic
cotton are not exposed to the harmful chemicals that conventional
farmers are and they receive a fairer price for their organic cotton
too.
Future
We’ll
always be looking out for new ideas and ways that might help people to
make a change through our products. If we can all make small changes
now by choosing the environmentally friendly way, we can help create a
better future for our planet and the generations to come. We believe
that by growing slowly and carefully we can stand by our beliefs.
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